Last Revised: May 27, 2021
What are Cookies?
“Cookies” are small files that are stored on the user’s computer. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after his visit within an online offer.
Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping basket in an online shop or a login status can be stored.
Cookies are described as “permanent” or “persistent” if they remain stored even after the browser is closed. For example, the login status can be saved if the user visits it after several days. Similarly, the interests of the users can be stored in such a cookie, which are used for coverage measurement or marketing purposes.
Third party cookies” are cookies from providers other than the person responsible for operating the online service (otherwise, if it is only their cookies, it is referred to as “first party cookies”).
Furthermore, the storage of cookies can be influenced by deactivating them in your browser settings. Please note that in this case not all functions of this online offer can be used.
Collection of access data and log files
On the basis of our legitimate interests we collect data about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the website previously visited), IP address and the requesting provider.
For security reasons (e.g. to clarify acts of abuse or fraud), log file information is stored for a maximum of seven days and then deleted. Data whose further storage is required for evidential purposes are excluded from deletion until the respective incident has been finally clarified.
Online presences in social media
We maintain online presences on the basis of our legitimate interests. We maintain online presences within social networks and platforms in order to communicate with customers, interested parties and users who are active there. Unless otherwise stated in this policy, we process the data of users if they communicate with us within the social networks and platforms, e.g. write articles on our online presences or send us messages.
Google Analytics and Google Services
Google will use this information on our behalf in order to evaluate the use of our website by users, to compile reports on the activities within this website and to provide us with further services associated with the use of this website and the internet. In doing so, pseudonymous user profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymisation. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by adjusting their browser software accordingly; users can also prevent the collection of data generated by the cookie and relating to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
You can find further information on data use by Google, setting and objection options on the websites of Google: https://policies.google.com/technologies/partner-sites (“Data use by Google when you use the websites or apps of our partners”), https://policies.google.com/technologies/ads (“Data use for advertising purposes”), https://adssettings.google.com/authenticated (“Manage information that Google uses to show you advertising”).
The Google marketing services we use include the online advertising programme “Google AdWords”. In the case of Google AdWords, each AdWords customer receives a different “conversion cookie”. Cookies can therefore not be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The AdWords customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
Your cookie preferences
By clicking the “cookie preferences” button on the Site’s Cookie Banner, you may choose whether the Site will use “Functional” cookies and/or “Advertising” cookies, as described in the “cookie preferences” function and in Section “What types of cookies does the Site use and what are they for?” above.
The “cookie preferences” function available on the Site’s Cookie Banner will inform you of which functionalities are available to you or not depending on the types of cookies you choose to authorize the Site to use.
If you disable the cookies that the Site uses, this may impact your experience while on the Site.
You can also delete cookies already stored on your computer. Again, doing this may have a negative impact on the usability of many websites.
The following Cookies are used and require consent.
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Cookie (Google AdSense): _gcl_au;
Cookie (Google Doubleclick): IDE;,