• REDEFINING
    PREGNANCY
    CARE

    LEADING THE DIGITAL TRANSFORMATION OF PREGNANCY CARE

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ABOUT
HERAMED

HeraMED is a technology startup developing a lineup of innovative connected pregnancy monitoring solutions for home use. Harnessing state-of-the-art technology with superior UX/UI, we are creating solutions that are medically accurate, scientifically optimized, safe and affordable.

Led by a team of medical professionals, engineering wonks, product developers and marketing experts, HeraMED has set out to redefine the pregnancy experience.

We offer comprehensive hardware solutions supported by software applications, focused on fetal well-being and parental assurance.

HeraMED is ISO 13485:2016 and HeraBEAT is Medical CE certified by BSI.

OUR
VISION

Our vision is to revolutionize the pregnancy ecosystem!
We strive to become a world leader in cutting-edge, technology-driven innovative solutions which will forever change our domain and impact the lives of millions.

Our technology is driving a transformation of the doctor-patient relationship from today’s episodic, visit-centric and inconvenient healthcare to a future of home-based, continuous monitoring that will leverage “connected health” to deliver better care at lower cost.

Using big-data and a fresh, innovative approach, we aim to create an industry shift from managing the “general, average pregnancy” to providing optimal treatment of the “individual expecting mother”.

We envision the effect to be a dramatic change in the patient experience to one that is personalized and empathetic.

OUR
STORY

David Groberman is CEO and Co-Founder of HeraMED and the mind behind the concept of home-based, connected pregnancy monitoring.

In 2011 David’s personal family story became ours. David and his wife Odelia, today happy parents to three healthy children, experienced first-hand the overwhelming anxiety and stress which many pregnant couples face when concern for their unborn baby rises.

HeraCARE

Digital Pregnancy Monitoring Platform*

The HeraCARE™ is a digital platform enabling
a new model of care for women throughout pregnancy.

  • HOME
    MEASUREMENTS

    Set of connected, digital health tools optimized for simple home use provides comprehensive pregnancy health trend base analysis.

  • LIFESTYLE
    GUIDANCE

    Rich, personalized knowledge library: Articles, Blogs, Vlogs and
    controlled access to the most recent & accurate info.

  • PREGNANCY
    MANAGEMENT

    Simple to follow daily tasks
    optimizes user adherence
    Integrated with reminders and incentives.

  • MIDWIFE
    SUPPORT

    24/7 empathetic interaction
    human intervention when needed empowered by accurate, relevant
    and updated patient data.

  • SOCIAL
    NETWORK

    Community sharing & support
    providing a reinforcement network
    relieving stress and anxiety.

  • INCENTIVE
    PROGRAM

    Rewards and point-based
    adds gamification element
    enhances user engagement.

 

HeraCARE Platform Design


* Currently in development

MAYO CLINIC
COLLABORATION

Mayo Clinic is joining forces with HeraMED to co-develop the new platform based on the Mayo’s Clinic successful OB Nest project.
OB Nest is a prenatal care service model that was designed in collaboration with Mayo Clinics Department of Obstetrics and Gynaecology, and the centre for the Science of Healthcare
Delivery.

OB Nest has been clinically studied and validated over 5 years of research resulting in a number of key findings:

Reduced Care Visits 14 > 8
Lowered Pregnancy Stress 1.41 > 1.34
Improved Patient Satisfaction 77% > 95%

The innovative approach to in-home pregnancy monitoring will be leveraging technology and providers expertise. The digital platform will deploy AI powered algorithm and combination of a digital platform and smart connected devices to assist expecting mothers as well as healthcare professionals in better managing their pregnancy care, with a focus on personalized continuous and proactive home oriented solution.

OB Nest by Mayo Clinic

OB Nest by Mayo Clinic

OB Nest by Mayo Clinic

Fetal Monitoring at Home

HeraBEAT

Fetal Heart Rate Monitor

Introducing HeraBEAT™, our first medically accurate, scientifically optimized, smartphone-based fetal heartbeat monitor for home use.

HeraBEAT™ empowers expectant mothers to monitor their fetus’ heartbeat anytime, anywhere. Enabling seamless data sharing of fetus’ vital signs with medical professionals*, parents can rest assure their fetus is receiving the needed medical attention while they take their time to focus on their health and bond with their unborn child.

Designed from the ground up to be used by the expecting mother, HeraBEAT™ integrates state of the art technology and professional accuracy with a simple straightforward user interface and a distinctive design into a safe, reliable and affordable solution.

THE SCIENCE BEHIND HeraBEAT™

  • Medical grade fetal heart rate monitoring at home

    Our platform is based on the most demanding medical gold standards. We provide the reassurance and peace-of-mind of a medical grade fetal Heart rate monitoring in the comfort of the expecting mom’s home.

  • Safe / Accurate / reliable

    We implement the conventional Ultrasound Doppler technology, which is reliable, safe and proven, yet amplify its accuracy and efficiency using a set of 21st century hardware and software optimizations.

  • Patent pending technology

    HeraBEAT incorporates cutting edge
    innovative and patent pending Fetal HR
    multi-sensor unit, twined with proprietary
    convolutional neural network based
    algorithms & a unique UX.

  • Effortless measurement

    Our proprietary “Smart Search” technology, integrates enhanced hardware, optimized software, and advanced algorithms into a coherent solution allowing untrained users to accurately and effortlessly locate the fetal heartbeat.

  • Data sharing

    Our platform further enables, seamless, immediate and user-transparent data sharing with authorized contact person or caregiver for further analysis and actionable insights*.

  • Meaningful use

    HeraBEAT already delivers highly reliable pregnancy and Fetal HR monitoring at home. But this is only the beginning, our vision is to lead a revolution in pregnancy care, offering a future of home-based, continuous and insightful monitoring, changing today’s obsolete standards to a future of better care at lower cost.

 

* Only available in certain geographies at this time, with a cooperation of selected HealthCare providers.

FUTURE PRODUCTS

EchoBEAT™

EchoBEAT is the next generation of our home-oriented pregnancy monitoring devices, pushing the boundaries of science and medicine even further by offering a number of innovative, groundbreaking features:

  • Unique and proprietary Fetal Movement Detection (FMD) sensor – a revolutionary medically-accurate tool for automatic analysis of Fetal Movement correlated with Fetal Heart Rate
  • Pulse Wave (PW) Ultrasound Doppler technology – only seen in top-scale, hospital devices
  • Ultra-wide US beam, maximizing performance and dramatically enhancing user experience
  • Automatic digital Tx – Rx calibration for ultimate signal optimization
  • Comprehensive fetal monitoring based on medical Non-Stress Test (NST) protocols

All the above will provide enhanced accuracy, cost-effective performance and user friendly experience.

 

 

ORION – AI Powered Pregnancy Monitoring

Orion is a result of our latest research achievements in pregnancy monitoring anlaysis, one of the most frontier, and potentially revolutionary technology in healthcare today, currently under stealth mode.

Applying the multiple analytical capacities of Big-Data along with machine learning functionalities, we view Orion as a superior alternative to current manual, paper and expert-based analysis.

Our research is based on the fact that Pregnancy monitoring data is generated at a pace that is far beyond any human capacity to analyze and the increased understanding across all professional stakeholders that an individual’s lifetime health may be programmed at a very early stage – while a child is still in the womb.

Orion is trained to detect precursors that can indicate possible pregnancy complications before these become a problem. In Orion, we are integrating massive pregnancy monitoring datasets with Convolutional Neural Nets (CNN’s), deep learning algorithms in order to identify both existing as well as new risk factors. It empowers physicians, offering them an opportunity to get free from the tedious, scut work, giving them time to apply their knowledge in a more focused, intelligent and efficient way.

In fetal medicine, the power of statistics and prediction can in many cases have a dramatic impact on the lives of both mother and child

Orion is developed In cooperation with Mayo Clinic, one of the leading medical institutions in the US. Mayo is known for their medical excellence and their long heritage of commercially successful solutions driven by a research and innovation.


OUR JOURNEY

  • 2011 – 2013
  • Establishment
  • Internal funding round leveraged by OCS (Government support)
  • Preliminary ideation and R&D stages
  • 2014 – 2015
  • HeraBEAT prototype A
  • Clinical trials stage I
  • Additional OCS funding support
  • First external funding
  • 2016
  • HeraBEAT prototype B
  • Clinical trials stage II
  • ISO13485 and Medical CE approvals by BSI
  • 2017
  • Design to production
  • Assembly line establishment
  • First batch manufacturing
  • New research project – EchoBEAT
  • Commercial contracting
  • 2018
  • Soft commercial launch – Israel
  • Second external funding
  • Partnership with Mayo Clinic
  • New research project – Orion AI
  • Full commercial launch – Israel
  • 2019
  • Marketing and sales expansion
  • EchoBEAT, Orion – ongoing R&D
  • New research project-HeraCARE
  • We’ll keep updating …

TEAM

Andrew Drabbe

Sales Director Europe

Strategic leader and hands-on sales director for more than 15 years in the EMEA Retail, Etail, SMB and

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Dr. Arturo Weschler MD

VP Innovation

Dr Weschler brings more than 20 years of experience in the field of Medical Informatics and Digital Health

Read More

Ady Jakubovitz

VP Business Development

Experienced serial entrepreneur. Previously HP's country sales manager and executive VP at Matrix. Ady holds a BSc. from Technion - Israel Institute of Technology

Read More

Alon Goldman

Hardware Manager

Alon Holds a B.sc in electrical engineering from Tel Aviv University, and occupational expertise as hardware manager at

Read More

Ariel Laden

VP Marketing

With an extensive career in product development in the game industry, Ariel has taken physical, digital and hybrid products

Read More

Anna Moshe

Legal Advisor

Read More

David Groberman

CEO & Co-Founder

A serial entrepreneur with over 15 years of experience in R&D of medical devices and systems; B.Sc. cum laude Bio-mechanical engineering in TAU.

Read More

Sivan Sadan

CFO

Over 20 years of financial experience. Founder & CEO of Or Capital, a financial advisory firm. Sivan holds an MBA in finance from TAU

Read More

Doron Birger

Non-Executive Director

Distinguished veteran of the Israeli MedTech industry | Ex-chairman of Given Imaging Nasdaq/TASE: GIVN (2014 - acquired by

Read More

David Hinton

Non-Executive Director

Mr Hinton is an experienced company executive in the information communication and technology sector. He is currently Chief

Read More

Dganit Litinsky

VP Regulatory Affairs and Quality Assurance

Dganit has Over 15 years of experience in Regulatory Affairs and Quality Assurance in medical device companies, among

Read More

Dr. Eli Heyman MD

Medical Director

Head of Neonatology Department at Assaf Harofeh Medical center. Expert in Pediatrics, Neonatal ICU and Pre-term. M.D TAU.

Read More

Gil Sadeh

Business Advisor

Gil has extensive experience in research and intelligence with over fourteen years of work as an intelligence officer

Read More

Ilan Tamir

Operation & procurement manager

Ilan hold an MBA from Tel Aviv University and has vast operation experience, mainly from IMER, where he

Read More

Dr. Josef Tovbin MD

Chief Medical Officer

Head of Labor and Delivery Ward at Assuta Ashdod Medical Center. Specialist in obstetrics, gynecology, infertility and ultrasound. M.D. TAU.

Read More

Michael Nenner

CTO

Wide, multi-disciplinary background ranges from engineering training, military service as a submarine officer and creativity as a pro musician. B.Sc Cum laude, TAU.

Read More

Maya Steele

Customer Support Midwife Nurse

Maya is a certified midwife since 2014. Her work includes delivering babies, and also teaching and treating women

Read More

Michal Bar-Lev Yardeny

Marketing & Administration

Michal holds M.A degree in communication from Ben Gurion University and has vast experience as marketing writer in

Read More

Dan Granot

Strategic Advisor

Dan is a veteran of both start-up industry as well as long-lasting extensive experience as corporate strategic management

Read More

Prof’ Shmuel Einav

Scientific Advisor

Prof. Einav is a world-distinguished expert in the field of biomedical engineering and specifically cardiovascular circulatory system. He

Read More

Dr. Ron Weinberger

Non-Executive Chairman

Ron is an experienced technology and business development executive, with a demonstrated history of building significant value at

Read More

Tal Slonim

COO & Co-Founder

Diversified background in medical, cross-platform systems deployment and manufacturing; B.Sc. cum laude, engineering, BGU & MBA, BIU.

Read More

Yael Kierson

Algorithm developer

Yael has 20 years' experience as an algorithm developer. She has a B.Sc. in Math and Physics and

Read More

 
 

BOARD

Andrew Drabbe

Sales Director Europe

Strategic leader and hands-on sales director for more than 15 years in the EMEA Retail, Etail, SMB and

Read More

Dr. Arturo Weschler MD

VP Innovation

Dr Weschler brings more than 20 years of experience in the field of Medical Informatics and Digital Health

Read More

Ady Jakubovitz

VP Business Development

Experienced serial entrepreneur. Previously HP's country sales manager and executive VP at Matrix. Ady holds a BSc. from Technion - Israel Institute of Technology

Read More

Alon Goldman

Hardware Manager

Alon Holds a B.sc in electrical engineering from Tel Aviv University, and occupational expertise as hardware manager at

Read More

Ariel Laden

VP Marketing

With an extensive career in product development in the game industry, Ariel has taken physical, digital and hybrid products

Read More

Anna Moshe

Legal Advisor

Read More

David Groberman

CEO & Co-Founder

A serial entrepreneur with over 15 years of experience in R&D of medical devices and systems; B.Sc. cum laude Bio-mechanical engineering in TAU.

Read More

Sivan Sadan

CFO

Over 20 years of financial experience. Founder & CEO of Or Capital, a financial advisory firm. Sivan holds an MBA in finance from TAU

Read More

Doron Birger

Non-Executive Director

Distinguished veteran of the Israeli MedTech industry | Ex-chairman of Given Imaging Nasdaq/TASE: GIVN (2014 - acquired by

Read More

David Hinton

Non-Executive Director

Mr Hinton is an experienced company executive in the information communication and technology sector. He is currently Chief

Read More

Dganit Litinsky

VP Regulatory Affairs and Quality Assurance

Dganit has Over 15 years of experience in Regulatory Affairs and Quality Assurance in medical device companies, among

Read More

Dr. Eli Heyman MD

Medical Director

Head of Neonatology Department at Assaf Harofeh Medical center. Expert in Pediatrics, Neonatal ICU and Pre-term. M.D TAU.

Read More

Gil Sadeh

Business Advisor

Gil has extensive experience in research and intelligence with over fourteen years of work as an intelligence officer

Read More

Ilan Tamir

Operation & procurement manager

Ilan hold an MBA from Tel Aviv University and has vast operation experience, mainly from IMER, where he

Read More

Dr. Josef Tovbin MD

Chief Medical Officer

Head of Labor and Delivery Ward at Assuta Ashdod Medical Center. Specialist in obstetrics, gynecology, infertility and ultrasound. M.D. TAU.

Read More

Michael Nenner

CTO

Wide, multi-disciplinary background ranges from engineering training, military service as a submarine officer and creativity as a pro musician. B.Sc Cum laude, TAU.

Read More

Maya Steele

Customer Support Midwife Nurse

Maya is a certified midwife since 2014. Her work includes delivering babies, and also teaching and treating women

Read More

Michal Bar-Lev Yardeny

Marketing & Administration

Michal holds M.A degree in communication from Ben Gurion University and has vast experience as marketing writer in

Read More

Dan Granot

Strategic Advisor

Dan is a veteran of both start-up industry as well as long-lasting extensive experience as corporate strategic management

Read More

Prof’ Shmuel Einav

Scientific Advisor

Prof. Einav is a world-distinguished expert in the field of biomedical engineering and specifically cardiovascular circulatory system. He

Read More

Dr. Ron Weinberger

Non-Executive Chairman

Ron is an experienced technology and business development executive, with a demonstrated history of building significant value at

Read More

Tal Slonim

COO & Co-Founder

Diversified background in medical, cross-platform systems deployment and manufacturing; B.Sc. cum laude, engineering, BGU & MBA, BIU.

Read More

Yael Kierson

Algorithm developer

Yael has 20 years' experience as an algorithm developer. She has a B.Sc. in Math and Physics and

Read More

 

COLLABORATORS & PARTNERS

OUR DISTRIBUTORS WORLDWIDE

Israel

Teva Pharmaceuticals
Shoham, Modiin Industrial Park

Tel: +972-9-863-9777
Website: www.tevapharm.com

Australia

Dale Group International
Unit 4, 1A Southpark Close,
Keysborough, Vic 3173

Tel: +61 3 9553 0024
Website: www.dalegroup.com.au

Germany

Duttenhofer GmbH & Co KG
Alfred-Nobel-Strasse 6
Wuerzburg, 97080

Tel: +49-931-9708-100
Website: www.duttenhofer.de

Turkey

Medizane A.Ş. – Inc.
Buyukdere Street,
Levent 34394, Istanbul

Tel: +90-212-371-85-85
Website: www.medizane.com

India

Consultus-India
171 Madhuvan
Delhi 110092

Tel:+91 97421 55959
Website: www.herhealthcareathome.com

Brazil

Hapvida Sistema de Saúde
Hospital Antonio Prudents S/S, Av. Aguanambi
1.827, Fortaleza – CE. Zip Code 60055-401

Tel: +558 5991459221
Website: https://www.hapvida.com.br/

DISTRIBUTION PARTNERS

Are you a successful outbound online sales center?
Are you looking to diversify your professional sales portfolio by promoting an innovative new home care device for pregnant women?
Do you wish to partner with a company which pushes the boundaries of technology?
Are you passionate about sales?

If so, please contact us!

HeraMED is seeking to partner with active top quality Outbound Sales and Online Call Center professionals

Candidate’s experience must include (but not limited to) the following:

  • A proven track record in online outbound sales in lifestyle or medical home care
  • Over three years proven digital marketing experience
  • A burning desire to be a winner!

Open sales territories are:

Spain, France, East EU



CAREERS

HeraMED is a growing team that strives to collectively achieve new, ambitious goals.
Our motto: to push the boundaries of science and medicine, to create groundbreaking healthcare solutions for expectant parents and their unborn child.

  • Sales & Marketing
    We are constantly looking for highly motivated individuals, with relevant track record, who are seeking to utilize their marketing skills to spread the word about cutting-edge technological fetal healthcare solutions.
  • Algorithm & Machine learning scientist
    Our young, dynamic and motivated team of physicians, engineers, and scientists use machine learning and statistical techniques to build the next generation of medical analysis software. If you want to make a real impact and genuinely help save lives, contact us.

If you wish to join us on our journey, please apply to one of the open positions listed or send your CV and cover letter to info@hera-med.com

CONTACT

For additional information and opportunities,
please contact us at info@hera-med.com.